Get 5-Star Law Firm Reviews

On a scale of 0–10, how confident are you that your customers are satisfied with you – their law firm? If your customers gave a law firm review, how many stars do you think you would get? Read on to see how you can get five-star law firm reviews. 

 law firm reviews

Research shows that prospective customers trust online reviews as much as a personal recommendation from friends, depending on how many people have given the review how many stars, on which criteria, etc. 

 

Where law firm reviews are concerned, the compelling factors for positive reviews are the firm’s trustworthiness, ease of operation, and effective communication from start to finish. 

 

When your prospective client first approaches you, they have most likely already made up their mind about you from a variety of sources – online search, comments on forums, discussions in social groups, and so on. After doing business with you, they will be the ones who will then refer others in their circle to your firm, by leaving a positive law firm review. There’s no denying the power of a positive or favorable review for your company.

 

law firm review NPS calculationNow, there exists a real and highly effective metric – the Net Promoter Score (NPS®) – that measures the positivity of reviews by customers. NPS differentiates customers as ‘Promoters’, ‘Neutrals’, or ‘Detractors’ depending on what they answer when asked to rate their satisfaction on a 0–10 scale.

 

We at Philer help provide excellent services throughout the client’s journey with you, including (and especially) at the end. Read on to see how this can garner you extraordinary law firm reviews from your clients: 

 

  • We have a dedicated client dashboard that facilitates a seamless onboarding of clients into your firm. This painless process boosts confidence in the client, leaving them feeling positive about their association with you. 
  • With our real-time status tracker, you can keep track of the exact status of the transaction with your clients and other business partners at any given time. This transparency reflects your business values and makes you more trusted and respected by your client. 
  • With our automated reminder system, your clients are prompted at the right time to complete their online intake forms and submit them on time, preventing any misses or delays during the process. 
  • Through our user-level access, you can control how your clients’ data is accessed in a safe and protected manner, promoting a feeling of trust and confidence in your clients about the privacy of their data. 
  • All of your clients’ data is stored in a secure, cloud-based storage, eliminating risks of breach of privacy and simultaneously enabling quick and secure access from almost anywhere. Needless to say, these factors, among others, go a long way in getting you highly conducive law firm reviews. 
  • We also have a checklist tracker to track the step-wise progress of your client’s journey with your law firm. This is a sure-fire way of keeping all documentation, applications, and other deadlines completed on time, every time. 
  • Our user-friendly chat tool is a blessing for those who need answers to their questions quickly and briefly. Many clients find it at once convenient and hassle-free to be able to chat with a subject matter expert to clear any queries every time. 

 

Apart from all the above points, probably the most significant step to elicit more positive reviews for your law firm from your clients is the facility of Philer to employ an automatic collection process once the closing is complete for the client. Upon closing, an email asking for the client’s review is automatically generated and shared with the client – at a time and place in their journey at which they’re most conducive to give a positive law firm review for you. 

As a law firm, you can deliver an excellent customer experience using Philer’s exceptional features such as automated intake, checklist trackers, automated reminders, secure cloud storage for critical data, automatic review collection and so much more that goes toward obtaining those five-star law firm reviews. 

Cyber Security Guide for Law Firms

For any law firm, protecting its clients’ data is critical for its reputation and, consequently, its success and growth. When your customers entrust their personal information to you, you cannot take chances. Cyber security and protecting client data is one of the foremost priorities for any company, and especially a law firm. 

Refer to our Cyber Security Guide for Law Firms to ensure that your client’s data is safe and secure with you.

 

ABC.. of Cyber Security for Law Firms

 

Audit, audit, audit:

From hardware, software, internal processes and tools, to databases and networks, carry out periodic audits – either through an internal team or by outsourcing to external auditors – to identify and eliminate threats and risks of data breaches. This will throw up various potential threats which can then be 

Back up with technology:

Employ tech tools like multi-factor authentication, data encryption, SSL for internet data transfers, etc. for increased protection against data breaches, leaks and hacking attempts. Setting up network security monitoring tools, web vulnerability scanners, firewalls, antivirus tools etc. are just some of the measures you can take in this aspect. You might also include moves such as BYOD – Bring Your Own Device – for a lower exposure of company information to the outside world.

Check out your vendors: 

In today’s day and age, working with vendors to whom work is outsourced is quite common. However, for the sake of the confidentiality of your clients, ensure that all your vendors are properly vetted and perform due diligence when partnering with them. 

Determine government regulations:

Be informed about government regulations in your area that are in place to protect your clients and their data. Inability to comply with them could cost your firm thousands of dollars in penalties, payouts and other fees to contain the damage to your clientele and your reputation.

Enable your employees with training:

Periodically train employees on recognizing, avoiding and reporting risks such as phishing, social engineering, spam, password hacking etc. addressed. While it is a good idea to follow the principle of role-based authorization and least-privilege access, it is better to bolster that with awareness and support for the staff. This training should encourage familiarity of the staff with data security processes and rules. 

Frame a crisis response plan:

Despite all precautions, cyber attacks can happen at any time. Rather than act reactively after an attack occurs, plan proactively for such a situation. Make sure you have put in place a well-defined response plan, with clear instructions on immediate steps to be followed. This will help contain the damage, and initiate recovery as quickly as possible and with as less damage as possible. 

 

Law firms are attractive targets for cyber criminals. From selling client information online to third parties, to holding critical information hostage in return for ransoms, there could be many motivations. As the owner of your firm, it is up to you to create a strong framework of checks and balances to prevent, or at the very least, minimize liability to your firm due to these unfortunate malicious attacks. 

 

At Philer, we help you safely store all your client information in one secure place, effortlessly. For more information on how we can empower law firms like yours to deliver a better client experience, please click here.

Marketing for real estate law firms in Ontario

Part of running your own law firm means learning how to run a business. In law school, lawyers are often only taught law, not the business of running your law firm. To manage your own successful law practice business, you will need to become an expert at client intake, bookkeeping, managing an office, and marketing, among many other things. Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. It’s what drives your firm’s image and attracts clients to your practice. From setting up analytics to email marketing for lawyers, there are plenty of topics to cover.

Getting started with legal marketing can feel overwhelming, but it’s important to understand as you grow your practice and distinguish yourself in the oversaturated legal market.  Successful legal marketing helps you stand out from the competition and helps clients find you.

To market your law firm, you’ll need to have a plan, marketing tools, and some business know-how. We’ll help you get started.

Strategies, Tactics, and Plans for Law Firms

Marketing shouldn’t be haphazard or overly reliant on one method. It should be strategic and based on data-driven experiments. It also includes knowing the difference between tactics, strategies, and plans. As a law firm, you need all three.

Strategies are long-term approaches to achieve your goals and tactics are short-term tools and methods to reach your goals. Strategies are more general, whereas tactics are more specific. Plans are how you execute your strategies and tactics to achieve your goals. You’ll need all three to market your law firm effectively. Having all three also helps you visualize your marketing goals better.

For example, you might have a goal to get more visitors to your law firm’s website through organic searches. Your strategy to achieve this might be to focus on improving your SEO. Your tactics in pursuing this could include link building. Your plan will be making measurable steps to build more links to your website.

Your goals, strategies, tactics, and plans will change over time as your marketing needs grow, but it’s important to be mindful of them to help you have a clearer picture of how to get your firm to where you want it to be.

What Should Be In My Toolkit To Grow My Practice?

Before you can start developing marketing plans for your law firm, you will need to build a legal marketing toolkit. Your marketing toolkit should at least include your brand and brand guidelines, client personas, an idea of what your marketing funnel will look like, and a strong website. From there, you can expand your toolkit to include things like an editorial calendar or a style guide, but you’ll want to have your basics down first.

 

Build Your Law Firm Brand

The first tool in your legal marketing tool kit should be your brand. Your law firm’s brand is what you’ll be marketing. Of course you’re actually marketing your law practice, but what exactly is your practice? How do you want people to view your law firm? What is your law firm’s brand? What kind of brand experience do you want people to have? For law firms and attorneys, your brand should at the very least convey value, trust, and quality in how you will improve your clients’ lives. Beyond that, you want to think about the image, style, and voice you want to convey and how you can convey that consistently.

The ultimate goal in branding is instant recognition and a positive feeling when interacting with your law firm’s brand. So make sure your brand and future calling card is reflective of you, your practice area, and your personality.

Once you’ve developed your brand, you’ll want to have a one-sheet that gives a high-level description of your law firm’s brand, voice, and personality anyone developing marketing or content for your firm understands where you’re coming from.

 

Client Personas

After developing your law firm brand, you will need to know who you will be marketing to. You’ll create a composite “ideal client” profile that will help guide your marketing efforts. A client persona is that composite. It is a description of an ideal client for your law practice. You could have several personas for your law practice, all of which fit under the umbrella of “ideal client” for you.

You should create at least one persona for each service you provide to help you craft more targeted marketing for your services. You should consider your personas’ demographics, background, motivations and goals, and challenges or pain points. You can do this on your own, or with help from your staff and clients. Brainstorm some profiles of your ideal client’s qualities.

 

Developing Your Marketing Funnel

An inbound marketing funnel for your law firm should capture the awareness, evaluation, and conversion phases of your ideal client journey.

A marketing funnel is simply detailing your client’s journey in finding you and hiring you as their attorney. It can be broken down into three stages:

Awareness stage: The client realizes they have a problem and starts doing research to better understand and frame their problem.

Consideration stage: The client starts to define their problem and is committed to researching ways to solve it.

Decision stage: The client starts looking for an attorney to help them with their problem.

Your marketing funnel will be based around your client personas and how they approach each stage of their journey. Generally, your funnel will focus on attracting visits to your website, potential clients from those visits, qualifying those potential clients to determine if they’re ready to hire an attorney, and turning those potential clients into actual clients.

 

Your Law Firm Website

Most people’s first impression of you and your practice will be your website, so you want to make sure it represents your firm and that it is fast, responsive, well-designed, and secure. As you’re developing your website, you should at least include an “About Us” page that tells your story about why you exist and what you do better than anybody else. You should also add a practice area page that lists the services you offer, a page that lists your mission and values, client testimonials, a blog, case studies, or even a FAQ to your website, among other pages.

 

How to Create a Marketing Plan

Once you have your brand, personas, and website ready to go, you’ll want to start promoting your firm. But how you promote your law firm depends on your marketing goals. Your marketing goals should be driven by the desire to solve your ideal client’s problems.

Having set goals in mind helps create a more targeted legal marketing plan so you can attract the right client for your practice and stay savvy on your marketing analytics, KPIs, and ROIs to see if you’re within budget and timelines for your goals. Once you’ve defined your goals, you need to tie each goal to a specific metric. For example, if your goal is to increase traffic to your website, you will want to measure how many visitors go to your website and how they got there.

 

Some useful tools to measure your metrics and results include Google Analytics, which help you see how many people have visited, viewed, and exited pages on your website. It can also track downloads, how long visitors stayed on your website, and other website engagement metrics. Social media channels have their own reporting systems to measure engagement, though you can use social media management systems to consolidate those stats into a single source. You can also use CRMs to gain insight into your marketing efforts. If you don’t have a CRM in place and your law practice management software does not provide this sort of reporting, HubSpot or Salesforce are low-cost options that provide basic reporting into valuable metrics.

To get those metrics to measure, there are a number of online and offline ways to market your law firm and drive traffic to your website.

 

Online

 

SEO

SEO is search engine optimization. SEO is the practice of making your website search engine friendly (“optimizing” your webpage) to help you rank higher on SERPs (search engine results pages). There are a number of factors that go into best SEO practices, including keywords, links, local SEO considerations, and metadata. But if you’re new to SEO, just write each webpage like you’re talking to a person, not a robot, and you’ll be off to a good start. You might also consider outsourcing this to a freelance writer who knows SEO.

PPC

Also known as pay per click, these are online ads you pay for when people click on them. The most famous example of these is Google AdWords, which are the ads you see at the top of your Google search.

One important thing to note with PPC ads or any ads you put online or in an email newsletter, is that they should always link to a designated landing page that is specific to the ad you are using. For email marketing for lawyers to work, your landing page should reflect what your ad offered. For example, if your ad was for your estate planning services and clicking on your ad sent your potential client to a page about your personal injury work, they’d probably lose interest and you’d lose the business of someone looking for an estate planning attorney.

Social Media

Social media is here to stay and if you’re not on social media or don’t at least have a Facebook page for your practice, you’re not taking advantage of a massive platform with a built-in audience. Social media can be used to engage with and learn more about your clients, colleagues, academics, or really anyone on a more genuine and personal level, whether organically or through ads. When it comes to social media for lawyers, we recommend that you at least be on Facebook, Twitter, and LinkedIn.  These are the places on social media for lawyers where most of your clients are likely to spend time.

Legal Directories. One easy way to help increase your website’s SEO through link building is by listing your firm in legal directories. Some directories are free to list yourself, others are paid.

Google My Business

You should also claim your Google Business profile. Given the amount of people who search for attorneys through Google over legal directories, claiming your Google Business profile is an important way to get noticed online. It’s a way to get noticed without paying for ads. By keeping your profile updated, getting and responding to reviews for your firm, and adding a FAQ section to your listing can help boost your SEO, helping you get more visibility in SERPs.

Email Marketing

Email marketing is a great way to generate new and repeat business. You can create ads, newsletters, notifications, and other emails to send to those on your (segmented) lists. Email marketing for lawyers, much like any other marketing effort, requires consistency and a regular revisit to your strategy.

Guest Posting. Guest blogging is another great way to help generate traffic to your website. To start, create a list of blogs you’d be interested to guest post on, check out the guest blogging policy, then apply. To increase your chances of getting published, start building a relationship with the organization first, where feasible, research and write out post ideas, follow the publication’s guest posting policies, then pitch your idea!

 

Offline

Offline, or traditional, marketing can comprise of billboards, tv and radio ads, business cards, posters, snail mail advertising, and sponsoring summer T-ball teams. This sort of marketing is especially important if you’re trying to establish yourself as a pillar in your community or generate word-of-mouth referrals.

You shouldn’t rely only on digital or traditional marketing. You should have a mix of both in your marketing plan since only one or the other wouldn’t necessarily provide the growth you’re looking for. And if something isn’t working out the way you want, you can always change and adjust your marketing plan based on your needs and goals.

 

Measuring Results and Adjusting Your Goals

Success in your content marketing plan will be defined in different ways at different times. Setting up and reviewing your goals regularly will help you keep better track of your results and measuring your ROI. Your goals may change from increasing awareness of your law firm, to increasing traffic to your site, to growing the number of potential clients from your website, demonstrating your expertise, or creating relationships with strategic partners.

It’s ok to change your strategies, tactics, and plans as your law firm grows or as your goals change. Just be mindful of where you are and where you want to be as you’re reevaluating your marketing plans.

 

Convert Visitors into Clients

Of course, all this marketing is great, but you have to have a way of closing the deal, of selling your services, so to speak. “Sales” doesn’t have to be a bad or smarmy thing. “Sales” simply means you have a process in place that aligns with your marketing plan so you can sign your ideal client. It’s basically business development. You’ve put in all the time and effort into your marketing plan, not having a follow-through plan to sign all the potential clients that are interested in hiring you would be a shame.

Sales is ideally the last part of your marketing funnel and process, emphasis on “process.” Marketing is not a stagnant practice. You can’t just “set it and forget it.” You need to be paying attention to your metrics, your goals, and how your marketing plan is affecting those so you can adjust and improve accordingly.

Keep improving the calls-to-action on your website. Have a form readily available when people want to reach out to you. Make sure your ads are performing the way you want them to. Consider syncing your website to a CRM so you can track and follow up with leads that fill out your forms. Legal marketing is a marathon, not a sprint. You want to constantly have a flow of people moving through your funnel so you don’t run out of fresh clients.

Just remember, your marketing efforts have been to attract your ideal client, not any client. You’re empowered to say “no” to people you don’t think would make a good fit for your practice. You don’t have to work with everyone who walks through your door.